Apple TV could get more sports content with rumored Pac-12 conference deal

Apple could be getting more sporting content to share via the TV app with a new report claiming that the company is in talks to pick up the rights to Pac-12 conference content, potentially covering anything from college football through athletics.

It’s reported that Pac-12 commissioner George Kliavkoff presented the conference’s presidents and chancellors with a proposal that could see Apple pick up a new streaming deal, after the Pac-12 television contract expires this current school year.

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