Apple just gave Meta’s Threads app a boost with better iMessage integration

Ever since its acquisition by Elon Musk back in 2022, Twitter, now known as X, has been in a bit of a weird spot. Dealing with sweeping changes overnight and advertising concerns, many competitors have tried to make it to market. 

Threads, one of the most successful so far, has just received a key feature from Apple – showing their support early. Though Twitter already has rich link previews, the addition of it to Threads shows that Apple sees link sharing as important enough to whitelist in their iMessage program. 

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