Apple is spending « millions of dollars a day » on ChatGPT competitor

After the official launch of ChatGPT last November, many major technology companies have been spending money to adapt to a changing market. In this pursuit, Apple has increased spending for all AI-based research. This includes the implementation of a ChatGPT-like conversational AI, more robust automation, and a big upgrade to iOS 18.

Apple’s head of AI, John Giannandrea, leads the project and originally greenlit it over four years ago. This recent ramp-up in spending is potentially a move to catch up with the huge popularity of ChatGPT and an attempt to establish Apple in that market further.

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