Apple’s online store is down ahead of the iPhone 15 launch

As is the custom, Apple has taken its online store down ahead of the iPhone 15 launch later today. 

The store is currently down as Apple prepares to unveil the new iPhone 15, iPhone 15 Pro, iPhone 15 Pro Max, and new Apple Watch models. Apple always takes down its online store in a move that some people have come to view as a bit primitive and performative, but it always helps in building the hype ahead of a new iPhone reveal. 

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