iPhone 15 Pro drop test videos tell us nothing about durability, but people will watch them anyway

Apple’s new iPhone 15 and iPhone 15 Pro lineups are here after their September 22 launch and people all around the world are enjoying their new handsets. Not everyone was lucky enough to get their phones on launch day thanks to what’s likely to be a combination of strong demand and stock shortages. And some of those who were fortunate enough to get a new iPhone 15 Pro at launch decided that the best thing they could do with it was throw it on the floor.

So-called drop tests are nothing new. I’ve been writing about phones and technology for longer than I care to admit, and they’ve been around longer than that. Some of them are highly scientific and employ rigorous testing methods to ensure that their drops are repeatable and accurate. And the validity of even those tests can be questioned.

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