The best 4K TV on the market is $400 off in this early Black Friday deal

There’s nothing more iconically « Black Friday » than buying a massive new TV, but what if we told you there were deals to be had weeks ahead of Black Friday so you could beat the rush? Right now Amazon is hosting its Prime Big Deal Days sale event and one of the best TVs on the market is $400 off.

The LG C2 OLED series are widely acclaimed as some of the best 4K OLED TVs money can buy, and now with $400 off, there’s never been a better time to buy one.

The best 4K TV for less

8 million self-lit OLED pixels power the C2’s fantastic deep blacks and excellent contrast performance. At its heart is LG’s α9 Gen 5 AI Processor 4K which can automatically adjust your TV’s settings based on the content you’re watching. It supports both Dolby Vision IQ and Dolby Atmos, as well as NVIDIA G-SYNC and AMD FreeSync with Variable Refresh Rates for gaming. The 120Hz refresh rate and HDMI 2.1 support make it the perfect console companion.

Last year this TV was roughly $1,800 and reduced to $1,300 in the Black Friday sale. It’s still the same great TV, now with a further $200 off the price. You could save a lot of money by buying a smaller TV or going for one with fewer features, but if you want the all-singing, all-dancing best in the business, then the C2 is the one for you. Move fast, however, as one of the most popular TVs on the market this deal is likely to run out of stock before the deal runs out of time.

Not in the US? Scroll down for the best prices near you.