Your carbon neutral Apple Watch might not be so green after all — EU accuses Apple of ‘misleading’ consumers and ‘accounting tricks’

The EU has accused Apple of ‘greenwashing’ regarding the Apple Watch Series 9 and Ultra 2, both with carbon neutral branding, and looks to ban the process used by Apple to achieve neutrality by 2026. 

Last month, during Apple’s Wonderlust event, the Apple Watch Series 9 and Ultra 2 were revealed amongst a sea of new products. The new Watches were labeled as carbon neutral depending on the band selected when purchasing, a first for an Apple product.

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