IA is definitely the word of the year (thank you, ChatGPT!) and Samsung has decided not to stay out of the AI-everything game. Today, it is announced that « a new era of Galaxy AI is coming ».
Wondering what that means? One example is given, namely AI Live Translate Call, which is exactly what its name implies, at least in theory. « Soon, » users « equipped with the latest Galaxy AI phone » will have a personal translator whenever they need it. This will be integrated into the native calling function, so that « the hassle of using third-party applications will be gone, » Samsung proudly proclaims.
Audio and text translations will appear in real time while you speak, and all of this happens on the device, so that the content of your conversations never leaves your phone. According to Samsung, this makes « calling someone who speaks another language as simple as turning on subtitles when you’re watching a show. » Of course, if it actually works as described.
Now, we’ve already heard that the Korean company will heavily emphasis the AI buzzword for the launch of the upcoming Galaxy S24 series, which is expected to be unveiled on January 17. This is pretty much confirmation of this fact by Samsung – « latest Galaxy AI phone, » anyone?
So ladies and gentlemen, get ready for « Galaxy AI ». What is « Galaxy AI »? According to Samsung itself, it is « a complete mobile AI experience, powered by both on-device AI developed at Samsung and cloud-based AI, » the latter made possible through its « open collaborations with like-minded industry leaders. »
This will « transform your everyday mobile experience with the peace of mind you expect from Galaxy security and privacy, » because « no company can harness the potential of AI like Galaxy » – note that « Galaxy » is a brand not a company, but let’s not dwell on such pesky details, shall we?
If you’re wondering why « Galaxy » is in a unique position to « harness » all this vague potential, it’s because, you see, « only Galaxy puts the power of openness in the palm of your hand. » Other phones apparently don’t exist. Or they do but can’t, for some reason, put that power of openness in your hands. Strange.
So, « coming early next year » (there’s that cheeky/ hint for the Galaxy S24 again), « Galaxy AI will bring us closer to a world where some of the most common barriers to social connection dissolve and where communication is easier and more productive than ever, » says Samsung, and we wonder if this means Bixby will be rebranded as Galaxy AI. Your guess is as good as ours right now, but we’ll know for sure in January, so buckle up for « AI changing the world and your life for the better ».